A creatively challenging comprehensive concept for wallpapers and matching paint has seen the light of day!
The Swedish paint brand Wallpassion produces its own wallpapers and is revolutionizing the paint and wallpaper market with its focus on several related product categories and a constantly growing sustainability focus, where climate and customer preferences permeate and guide the entire design and production process.
Wallpassion has long been known for its trendy color schemes and eco-labeled premium paint and now offers an additional customer-driven product category in the form of wallpapers. The design process is entirely driven by customer demand and needs, making Wallpassion's wallpapers and paint as a complete concept easy to love and appreciate for many years to come.
Wallpassion's main vision is to design stylish and timeless wallpaper patterns with carefully curated colors that are always in line with current trends. They are inspired by the past, with a modern twist for today – to be loved tomorrow and for a lifetime to come.
But it's not just the stylish and timeless wallpaper patterns and eco-labeled paint that make a "perfect match" with a long lifecycle. The production, from design idea to finished product, has also undergone the highest level of scrutiny to be as sustainable as possible. Wallpassion doesn't stop just because they are already ahead. Continuous climate improvement is an ongoing process throughout the company's entire operations and product development.
Thanks to a new production technique, Wallpassion's wallpapers are printed with the same quality as hand-printed wallpapers, but only in the quantities guaranteed to sell. In this way, overproduction of unnecessary large volumes, which is one of the biggest issues in the wallpaper industry from a climate perspective, is avoided.
In addition to the fact that the paper and paint used in production meet all the industry's high standards, the wallpapers are also designed and produced locally, meaning they can be delivered to you in just a few days.
And hey! Did you know that Wallpassion also minimizes its climate impact down to the smallest detail? Thanks to creative paint samples on self-adhesive sheets, 98 percent less paint is used compared to when paint samples are delivered in test pots.
Wallpassion’s eco-labeled paint is mixed in Sweden, and instead of test pots, it is applied on self-adhesive paper samples when you place an order. You don't have to paint samples yourself, and you can move the sample around to see how the color looks in different light conditions – all while contributing to less climate impact than if you were to test paint yourself.
